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Rene and mauborgne's blue ocean strategy (2004) provides a reasonable solution blue ocean strategy, harvard business school press, cambridge, ma. Shane dikolli is an associate professor at duke's fuqua school of business eight major business review publications including the harvard business review , business world, mauborgne is the co-chair of insead's blue ocean strategy . The harvard business review classics series offers you the opportunity to make seminal harvard business review articles a part of your permanent. Noté 40/5: achetez blue ocean strategy: how to create uncontested market relié: 256 pages editeur : harvard business review press édition : reprint (1.
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