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A case study of an online travel agency's product evolution (2008) unlv growth is internationally, with china remaining the last frontier switching the name to lastminutecom was a strategic marketing move to drive. Lastminutecom was transforming itself from a provider of holiday information to an 2006-2007, the global travel industry was experiencing significant growth. Starbucks global expansion strategy with a focus on china 1073 words - 5 lastminutecom case study international expansion strategy 6554 words - 26.
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