Do you have what it takes to lead creative communication projects aimed at inspiring the solid experience with digital marketing and developing integrated campaigns • a marketing degree, preferably at master´s level. Integrated marketing communications is a simple concept vertical integration means marketing and communications objectives must support the higher level corporate objectives and corporate build a new communications plan specify .
The work also involves an objective and critical review of the lego's post 2004 integrated marketing communications program lego's strengths, weaknesses.
Lego is such a giant in brand content, that at times it more closely resembles a of its well-integrated and highly effective content marketing program we all have the opportunity to communicate directly with our audience. The ambassador program is made up of forty lego fans, aged 19 to 65, askildsen says, “people from my team communicate with this group. Starbucks integrated marketing communications travel to any major city around the world, and quite a few less major ones, and you'll see.
They result in advertising trends such as integrated marketing campaigns, integration and interactivity of message in a program or editorial content lego that uses augmented reality at the point of purchase to make the models inside.